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That predictability and efficiency is essential for any business. ⚙️ Our AEs do zero prospecting, they’re a highly-focused closing team and a 100% of their attention is on winning deals and winning back churned customers.
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⚙️ Marketing brings a level of brand affinity and understanding of our POV along with those hot leads ⚙️ Marketing brings high intent leads aka hand-raisers from the right ICPs to our AEs calendars We know what the major levers are to achieving our revenue targets, and are fully bought in on who can improve what… we decided to play to our strengths. It aligns all the incentives.Īt Superside, from day 1 Marketing and Sales have co-owned new business MRR, pipeline, win-rate and deal velocity together. The easiest way to align Marketing and Sales?
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